Case Study

A Foundational Partnership

Leveraging years of experience and keen understanding of audience engagement, Create was the clear choice for Activision as they sought our expertise to craft and deliver compelling seasonal content to the COD Mobile fanbase. Through collaboration, a shared vision of success and effective campaign execution, our partnership has exceeded expectations and in turn, given players a better understanding of the brand on a deeper level.

The Opportunity

Throughout the year, Call Of Duty Mobile releases 11 distinct seasons, each filled with new content and an overall, unique theme. Our team works with Activision to create a customized look & feel “template” for each season. From there we create a coherent visual through line across all social elements which we then use while executing on gameplay, animation, and static elements.

The Solution

Once briefed, our team takes a concept and executes on the idea by working closely with the client through various rounds to ensure that the information necessary is being communicated in a visually interesting and thematically cohesive manner.

Each season, the team generates over 20 new pieces of content, ensuring a diverse and engaging range of materials for the COD:M community, which boasts over 3 million followers on social media.