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Where a little entertainment becomes a big event. 

Trusted by:

Disney, Sony Pictures, HBO Max, Warner Bros., FX, Marvel Studios, Universal, Paramount, Bandai Namco, Hulu, Netflix, A24, Amazon, Showtime, Apple, Ubisoft, Paramount+, Focus Features, United Artists, Columbia Pictures, PlayStation, NBC, Freeform, Konami, Blizzard Entertainment, DreamWorks, WB Games, CBS, 2K, ABC, Capcom, Annapurna, Square Enix, Skybound Entertainment, Crystal Dynamics, Bethesda Softworks

Honored by:

CLIO Key Art Awards

Golden Trailer Awards

PROMAX Awards

Emmy Awards

We don’t just deliver audiences,

We create fans.

Our Impact

AV Campaign
WB Games’ largest release in history – over 15m copies sold grossing over $1b in sales.  Create won Best Trailer of Gamescom and is currently nominated for Best Video Game Trailer at the 2023 Golden Trailers

AV Campaign
For season 4, we helped drive an average of 8.4 million viewers per episode across linear and streaming.  Create is currently nominated for Best Drama Trailer at the 2023 Golden Trailer Awards.

AV Campaign
Handled all live action TV and online spots – over 20m units sold.  Won Game of the Year at 2022 TGAs.  Create nominated for Best Video Game Trailer at the 2022 Golden Trailer awards.

AV Campaign
2nd largest US box office hit in 2023 with over $214m in revenue (2nd to the Super Mario Bros Movie).  Create is currently nominated for Best Movie Teaser at the 2023 Golden Trailers

AV Campaign
HBO’s second-largest show premiere (behind House of Dragons) averaging 21.3m viewers per episode

360 Campaign
Best selling Mortal Kombat title of all time with over 15m copies sold globally – Create won Best Video Game Trailer at the Promax Awards along with awards for logo/title design.

Agency Capabilities

Brand Strategy / Campaign Strategy / Content Strategy / Channel Strategy / Competitive Research / Communication Strategy / Multicultural Marketing & Insights

STRATEGY

Key Art / Logos / Title Treatments / Title Sequences / Graphics Packages / Motion Graphics / Visual Effects / Brand Systems / Cinemagraphs

VISUAL DESIGN

Social Content / Community Management / Influencer Activations / Social Monitoring & Reporting / Experiential Activations / Online Advertising / Online & Mobile Games

DIGITAL/SOCIAL

Trailers / TV Spots / Podcast Creation / Content Marketing / Sizzle Reels / Investor Day Presentations / Music Composition / Sound Design

AV/CONTENT

XR Production / Product Marketing Automation, Events

TECHNOLOGY

Marketing Shoots / Photo Shoots / Live Event Shoots / Live-Action Production / Podcast Production / Post Production / Finishing

PRODUCTION

Gaming Team

We are so much more than a very literal agency name. We’re a group of lifelong gamers who not only love video games but are also very close friends. We work hard and play hard. We’re the best at making high quality, kick-ass video game trailers and assets. We take a lot of pride in showcasing the games we work on in a way that makes people really want to play them. This is what we do.

Dan Pfister EVP,
Head of Games
Tom Ham Director,
Business Development, Games
Butner Brimberry
Executive Creative Director, Games
Matthew Primm EP,
Design
Oyd Craddock II
Creative Director, Digital & Social
Dennis Lesica ACD,
Head of Game Capture
Hazar Bayindir ACD,
Design
Chris Steiner
Producer, Games
Farial Khan
Associate Producer, Games
Garrett Matz
Capture Tech/Junior Editor

A/V Work

Our Games Department has decades of combined experience making award-winning trailers for the biggest games over the past 10 years. We’re gamers first and marketers second, so we pride ourselves on knowing the gaming industry better than our competition. That knowledge, coupled with our passion for video games, helps us make each title we work on feel like a must-play experience.

Armored Core VI

Campaign

Armored Core VI

Launch Campaign

Armored Core VI

A/V

Hogwarts Legacy

Campaign

For the first AAA video game in the Harry Potter universe in decades, we knew we needed to deliver a campaign that made fans remember the love they have for this iconic franchise as they clamored to get their hands on the game.

Hogwarts Legacy

A/V

Knowing the incredibly detailed world Avalanche had brought to life, we wanted to make sure each our of assets brought out those feelings of nostalgia for the Harry Potter books or movies whenever viewers saw the game in action. The game is filled with so much charm and magic, we were conscious of making sure that never went unappreciated any time we were showing the game off.

Hogwarts Legacy

THE RESULT

Our Hogwarts Legacy trailer campaign have generated hundreds of millions of views across various channels, but our Reveal Trailer sits as the highest viewed game trailer on PlayStation’s official YouTube page above franchises like God of War, Spider-Man, and The Last of Us.

Far Cry 6

Campaign

For Far Cry’s 6th installment, our challenge was to create an overall campaign that showcases the new villain and environment of Far Cry 6 while staying true to the franchise’s core elements. Through a combination of gameplay trailers, special shoot content, and a robust social strategy, our campaign generated fan excitement and engagement and highlighted Far Cry 6’s elevated and cinematic qualities. Putting Giancarlo Esposito front and center through the campaign, directly addressing the audience, became an engaging conversation starter across social, encouraging fans to dive deeper into the storyline and conflicts among characters.

Far Cry 6

Social

Treating the assets with robust graphics and intricate editorial gave an elevated cinematic feel to the game, with the star talent at the front and center. Announce cut-downs were conversation starters across social as fans dove deeper into the story lines and conflicts among characters.

Live Action + CG

Through writing, graphics and editorial, we work with our clients to deliver original live-action and CG content that showcases the tone, style and story of a game in ways game capture alone cannot achieve.

Play Video

Live Action Reel

Elden Ring

Ming Na Wen

MultiVersus

You’re With Me

Mortal Kombat 11

Announcement Trailer

Gameplay

Our team is adept at creating stunning trailer, TV spots and social content from captured gameplay, finding the precise moments to build fan interest and excitement while highlighting the game’s most alluring qualities.

Relic Hunters

Reveal

Multiversus Reveal

Reveal

Far Cry 6 DLC

DLC Trailer

Mortal Kombat 11

Campaign

Game Capture

We take a cinematic approach to game capture that complements and elevates the incredible work and beauty your game has to offer. From high-intensity shooters to dark and dreadful horror experiences, to colorful, light-hearted adventures, we’ve done it all and pride ourselves on facing whatever your genre is head-on.

Game Capture Reel

Design / Motion Graphics for Gaming

Our Design / Motion Graphics department is at the forefront of AV and digital social creativity, boasting one of the industry’s most robust teams. With a mission aligned with our company’s slogan, “A globally integrated creative agency dedicated to making marketing that moves audiences,” our department is committed to pushing the boundaries of visual storytelling. From crafting Title Treatments to building comprehensive Graphics Packages, Motion Graphics, Visual Effects, and versatile Brand Systems, our team thrives on transforming ideas into dynamic visuals. We’ve been on an exciting journey of expansion, especially in the gaming sphere, enhancing our capabilities to better serve our clients. To lead this expansion, we’re proud to introduce our new Executive Producer, Matthew Primm.

Matthew Primm

Executive Producer – Design

Matthew Primm is an award winning Executive Producer with more than 15 years experience in design and animation. Working with Clients like Apple, Meta, Amazon, EA, Riot Games, among many others, Matt has produced content for some of the biggest brands on the planet at the highest level of quality. Also an avid gamer, Matt has more than 10,000 hours logged in World of Warcraft, and after tallying that number up for this bio, has declined to reveal his total hours spent in other games such as Destiny 1/2, Warframe, Skyrim, and Diablo.

Play Video

Matthew Primm Reel

Digital & Social

Our Digital and Social team develops and pitches thumb-stopping social campaigns, engaging digital extension programs, and IG worthy influencer activations to build buzz and excitement for new releases with a limited attention-span mobile-first audience.

Call of Duty: Mobile

Campaigns

We are deeply immersed in the thrilling world of Call of Duty: Mobile, an ongoing project that keeps us on our toes month after month. With the game's ever-changing monthly seasons, we collaborate closely with Activision to craft the perfect visual concept that resonates with the gaming community. Our dynamic team takes charge of an array of creative tasks, from capturing intense in-game moments to producing captivating trailers and crafting intricate motion graphics. We design eye-catching static visuals, and our attention to detail extends to rendering operator poses and meticulously crafting realistic guns. This project is a testament to our ability to adapt and create compelling content in a fast-paced gaming environment.

COD:M

Social pieces for various seasons

COD:M

Social pieces for various seasons

COD:M

Social pieces for various seasons

Our Approach to Social Content

  • Visual-first
  • Imagery and Frame Composition important
  • Content Types:
    • Short-form Video (Stories/Reels)
    • Cinemagraphs
    • Inspirational Messages
    • Quote/Text Graphics
    • Tweet Screenshots
    • Memes
  • Format Hierarchy:
    • 9×16 and 4×5 video primary, 1×1 video secondary
    • 1×1 and 4×5 photo primary
  • Entertainment-first
  • Audio/Music focused
  • The human element-direct to camera addresses important
  • Content Types:
    • Short-form Video
    • Musically driven
    • Inspirational Messages
    • Memes/Meme Trends
  • Format Hierarchy:
    • 9×16 video
  • Informative-first
  • Content Communication important
  • Content Types:
    • Short-form video primary, long-form secondary
    • Cinemagraphs
    • GIFs
    • Memes
    • Links/Link Previews
  • Format Hierarchy:
    • 1×1 video primary, 16×9 video secondary
    • 1×1 and 16×9 photo primary
  • Informative-first
  • Content Communication important
  • Content Types:
    • Short form video primary, long form secondary
    • GIFs
    • Memes
    • Links/Link Previews
  • Format Hierarchy:
    • 4×5 and 1×1 video primary, 16×9 video secondary
    • 1×1 and 9×16 photo primary
  • Informative-first, Visual secondary
  • Content Communication/Visual layout important
  • Content Types:
    • Infographics
    • Step-by-Step Guides
    • Artistic images
    • Inspirational Messages
    • GIFs
  • Format Hierarchy:
    • 9×16, OR TALLER, and 4×5 photo primary, 1×1 secondary

Social & Digital
Film & Series

Some examples of social & digital work in film and series.

Top Gun: Maverick

Social Campaign

Tom Ham
Director of Business Development, Games

Office: 310-280-2999
Mobile: 310-562-6444

tom.ham@createadvertising.com

THANK YOU!