Where a little entertainment becomes a big event.

Trusted by:

Disney, Sony Pictures, HBO Max, Warner Bros., FX, Marvel Studios, Universal, Paramount, Bandai Namco, Hulu, Netflix, A24, Amazon, Showtime, Apple, Ubisoft, Paramount+, Focus Features, United Artists, Columbia Pictures, PlayStation, NBC, Freeform, Konami, Blizzard Entertainment, DreamWorks, WB Games, CBS, 2K, ABC, Capcom, Annapurna, Square Enix, Skybound Entertainment, Crystal Dynamics, Bethesda Softworks

Honored by:

CLIO Key Art Awards

Golden Trailer Awards

PROMAX Awards

Emmy Awards

2023 Social Reel

We don’t just deliver audiences,

We create fans.

Social Capabilities

Social media is constantly evolving, and we understand the need to keep pace with these changes. As the landscape shifts, we remain committed to providing our clients with cutting-edge social services that meet their ever-changing needs.

360 Social Campaign

Social Strategy

Social Content

Community Management & Influencer Activations

Social Monitoring & Audience Listening

Experiential Activations

Online Advertising

Online & Mobile Games

Social Team

At the Social & Integrated Design team, we are more than just a group of designers and creatives. We are a team of diverse individuals who are passionate about storytelling, digital marketing and social media. We are friends, collaborators and problem-solvers who love to push boundaries and bring unique ideas to life. We pride ourselves on creating visually stunning and impactful designs that seamlessly integrate with social media campaigns and other marketing initiatives. We strive to not only meet but exceed our clients’ expectations, and always aim to deliver the best results possible. This is who we are and what we do.

Mike Sausa ECD,

Executive Creative Director

Integrated Design

Oyd Craddock

Creative Director,

Social

Hazar Bayindir

Associate Creative Director,

Integrated & Social

Tiffany Tse

Senior Producer,

Integrated Design

Digital & Social Case Studies

Our Digital and Social team develops and pitches thumb-stopping social campaigns, engaging digital extension programs, and IG worthy influencer activations to build buzz and excitement for new releases with a limited attention-span mobile-first audience.

Tom Clancy’s
Rainbow 6: Siege

THE CHALLENGE

Fans were tapering off and the brand team needed to showcase premium content and sell the value of the post-launch seasonal content. The goal was to keep players engaged, but more specifically, to drive purchases of the weekly drops throughout each season.

OUR APPROACH

First, we developed new branding around seasonal content. “NEW ON THE 6” was born, and we then created video templates, graphic wrappers, and new logo animation. Establishing a structure for our video content enabled us to pivot quickly each week and plugin new creative quickly and cost- effectively.

Tom Clancy’s
Rainbow 6: Siege

Social Pieces

Tom Clancy’s
Rainbow 6: Siege

Social Pieces

Tom Clancy’s
Rainbow 6: Siege

THE RESULT

After partnering with Ubisoft for the 2018 season (Ubisoft took in $440m in Rainbow 6: Siege revenue in 2018 becoming a top 10 revenue earner across all console games), we continued our successful partnership throughout the remainder of the 2019 season

The King Of Fighters All-Star

THE CHALLENGE

Build awareness of the King of Fighters IP in Western countries, while keeping in mind King of Fighters faces stiff competition from category leaders like Street Fighter and Mortal Kombat, which must be overcome to gain a share of mind. Additionally, while the King of Fighters franchise is traditionally a one-on-one fighting game, KING OF FIGHTERS ALL-STAR is a more robust game with several modes, including an action-RPG style “street brawler” mode and a Co-op play mode.

OUR APPROACH

First, we created new assets that focused on the action-packed energy of the game while tapping into current social trends. We also leveraged Facebook’s preferred algorithm by creating a 360 video to utilize their platform’s unique capabilities which led to increased organic reach and engagement. To refresh the campaign midway through, and continue to ramp up fan engagement, we focused on the Tekken 7 cross-over.

The King Of Fighters All-Star

UA Content + Toolkit Integration

UA Content

Thumb-stopping user acquisition pieces generate brand awareness, leading to more potential customers and users.

Far Cry 6

Social Campaign

Far Cry 6

Social

Treating the assets with robust graphics and intricate editorial gave an elevated cinematic feel to the game, with the star talent at the front and center. Announce cut-downs were conversation starters across social as fans dove deeper into the story lines and conflicts among characters.

Marvel Future Revolution

THE CHALLENGE

Promote the Western release and drive downloads of this new and exciting open-world mobile title from Marvel.

OUR APPROACH

Focused on the core team of characters and their skills as they traverse the multiverse and face-off against their greatest foes across various game modes.

Hyper Scape

THE CHALLENGE

Introduce daily drops of weapons and skins in a way that wouldn’t exhaust social channels, and would look cohesive in the social feed.

OUR APPROACH

Created a stylized and branded template to introduce the new drops across various social channels so fans would immediately recognize what was available each day.

Mortal Kombat 11

THE CHALLENGE

Highlight core characters and initiatives for various Mortal Kombat packs released over a 6-month period to sustain fan engagement.

OUR APPROACH

Focused on beloved characters and tight gameplay shots that would be easily viewed on mobile, while conveying the excitement of the new packs. Highlighting fan-favorite characters helped keep social engagement high, even between new drops.

Social Videos

Showcasing prominent characters and talent within the first 3 seconds of social video has been proven to capture the fan’s attention, resulting in higher reach and engagement.

Ruined King

THE CHALLENGE

Create excitement for the characters in Ruined King, leveraging assets that were already existing.

OUR APPROACH

We leveraged the newly released A/V spot and created character-specific social videos which gave the content a fresh spin while increasing fan excitement and social conversation around the brand.

Star Wars
Squadrons

THE CHALLENGE

Highlight the 5 takeaways from the EA PlayLive event in an engaging fashion that pushed mobile first. Another challenge was to be premium and truly capture the pilot experience in the 9×16 format.

OUR APPROACH

Our strategy for the highlights was to produce a series of Instagram Story videos that could be used as engaging stand-alone assets to lead to the experience, as well as used together to tell a broader story.

Digital Ads

A well rounded Digital Ad campaign consists of not only animated & static HTML Banners and Rich Media Skins, but also social content, such as carousels that are optimized for paid media’s creative guidelines.

Elden Ring

Paid Media / Social

Treating the assets with robust graphics and intricate editorial gave an elevated cinematic feel to the game, with the star talent at the front and center. Announce cut downs were conversation starters across social as fans dove deeper into the story lines.